None of the fire alarms went off: Fire breaks out at Melbourne CBD apartment building

A fire broke out on the eight floor of The Fifth Apartments, a 44-storey residential apartment building on the corner of Rose Lane and Lonsdale Street, Melbourne late last year.

The only problem, no fire alarms went off and panicked residents noticed the smoke and started to knock on as many doors as possible notifying neighbors.

Hundreds of residents evacuated the residential complex late at night and waited downstairs not knowing the extent of the fire.

No fire alarms – Rose Lane and Lonsdale Street

The Melbourne fire brought back memories of the Grenfell London Tower Fire in 2016, where for weeks after the tragic fire, emergency services still had no idea how many residents lived in the complex and if any residents are missing. Several millions of dollars was spent by the British Parliament into an inquiry whilst identifying combustible cladding as the cause of the fire, that emergency fire training is the best way to minimize damage to property and injury to occupants.


How can Strata Alert technology assist in a similar situation?

Strata Alert is the easiest way that all owners and strata manager stay up to sate for all their strata concerns. A customized property web and app platform used every day to report strata issues, contribute in groups and respond to any strata manager messages.

However, there is a property feed which could have been used in the above situation where no fire alarms went off. Every occupant has smart phones to access the property feed. Once occupants start to post on the property feed, more and more people would notice the urgency of the situation.

Furthermore, occupants could have immediately notified their strata manager on Strata Alert by raising a “Ticket”. The property Strata Manager can instantly keep everyone updated in real time on the progress of the fire as information became available.  

What are the chances in the future, that people knocking on doors is going to keep everyone up to date or out of harm’s way? Luckily, everyone evacuated, and nine fire trucks and an aerial appliance fought the blaze under control just before 11 am.

Using award-winning Strata Alert technology is a better way to communicate. Easy access to information can only lead to making more informed decisions. Information must be mobile and using smart technology is another option available to occupants in vertical buildings. 


None of the fire alarms went off: Fire breaks out at Melbourne CBD apartment building

A 67% drop in parking complaints by strata owners and occupants

Millions of Australians are living or working in shared strata spaces. Strata property management is at best, handling people as much as any strata issue. Our buildings are going vertical and large strata residential communities are sprawling across major areas in Queensland.
Australia has a population of 24 million and there are approximately 19.5 million registered motor vehicles as at 31 January 2019. Australia is not a car loving nation, but a lack of public transport and geographically, a large continent makes driving a car the preferred transport option day to day.
Every registered strata has a limited number of parking spots available. Each strata plan has allocated spots to the owners and a small number of spots for visitor parking. Local councils do not want owners, occupants and visitors parking in public streets due to a lack of parking spots available and added conjecture to traffic conditions.

What can I do when someone is parking in my spot ?

All strata plans have by-laws which are the rules for your registered strata property. These provisions refer to the rules and options in managing parking spots and procedures when people park illegally.

The truth of the matter, you can amend your by-laws and forward breach notices, orders to comply but, at the end of the day, the culprits know that nothing can really happen until the issue escalates to boiling point. Depending on which state your strata plan is registered, if your by-laws allow, you can have the car towed away. However, it is not that simple and requires a process of advanced notice and final reminders.

A simpler, cheaper and faster option – smart technology

Most people in society are looking for social connections. It is time to look at your strata owners and occupants as part of your strata community and not alienate them but work towards a common goal; a better place to live or a better place to work.
Having your own property App, which is only accessible to the owners, occupants and strata manager creates a better stream-lined communication process.
For whatever reason, if you are illegally parking on a strata property, be pro-active and post on the property feed “Hello everyone, this is John and I have parked in the visitor spot. I will not be much longer but, if required, please call me on xxxxx and I will move my car.”
It is the complete arrogance and contempt of people that illegally park anywhere on a strata property that infuriates owners and occupants. Taking a pro-active approach to this issue, will result in a substantial drop of complaints because, people will be more understanding and appreciative of being informed in advance.

67% drop in parking complaints since having their own property App

Changing behaviours of owners and occupants that live or work in shared strata spaces, is the initial step in creating a better community feeling. Since using Strata Alert®, owners and occupants in a high-rise residential tower have reported a 67% drop in parking complaints since having their own property App.
It is not a perfect world, but if you invite owners and occupants within your strata to be part of the decision making, you are more likely to achieve better outcomes for everyone.

Strata Alert® – A better way to communicate

A 67% drop in parking complaints by strata owners and occupants

Strata Alert awarded Minimal Viable Product grant by New South Wales Government

Strata Alert® was awarded a grant by the New South Wales Government under the Minimal Viable Product (MVP) scheme. Grants are eligible to applicants that meet a strict criteria and recipients are selected based on merit and, in the opinion of the panel, can best produce an economic benefit to the people of New South Wales. The MVP grants are part of the New South Wales Governments new agenda to make Sydney the start-up capital of Australia, which includes the new Sydney Startup Hub.

The Sydney Startup Hub is the first of its kind in Australia and will be unmatched in the southern hemisphere in terms of its size and density.

About the Sydney Startup Hub

Located at 11-31 York Street in Sydney’s CBD, the Sydney Startup Hub brings together startups, incubators, accelerators and investors in a high-density startup cluster. With more than 17,000sqm of space it accommodates up to 2,500 people over 11 floors.

Connecting entrepreneurs

The Sydney Startup Hub will connect the entire NSW startup community and enable entrepreneurs to more easily tap into skills, ideas, networks and investment.
The community and events space located on level one will be the Sydney Startup Hub’s central point. With a program to be designed in collaboration with the Sydney Startup Hub’s residents and wider startup ecosystem, it will host a range of industry-related events.
Supporting regional entrepreneurs is a priority for Jobs for NSW and we recognise they are essential to the growth of their local communities. The Sydney Startup Hub features a dedicated Regional Landing Pad, with infrastructure to enable regional organisations to connect with the wider startup ecosystem and be part of the Sydney Startup Hub (either remotely or physically).
Strata Alert® together with all other grants recipients, will benefit under the MVP grant scheme having access to ongoing services and the opportunity to reach out and bid for government procurement opportunities.

Strata Alert awarded Minimal Viable Product grant by New South Wales Government

Strata Alert® awarded a City of Sydney grant

Strata Alert® was awarded a grant by the City of Sydney to enhance social connections for people that live in vertical buildings. Eligible applicants must meet a strict criterion and provide evidence of the need for the service or product for the City of Sydney residents.

Approximately 80% of residences in the City of Sydney local area are apartments – over 5 times the national average.
The City of Sydney has spent a lot of time and money in meeting the expectations of their constituents constantly investing in their online digital presence. Sydney is experiencing a surge in new buildings as residents choose to live close to the Sydney CBD precinct and easier access to public transport.

However, not everyone is used to apartment living and shared spaces.
Strata Alert® is a multi-award-winning platform that streamlines the communications for everyone that live in shared strata buildings and properties. Strata Alert® has simplified how every owner, occupant and strata manager sign-up, raise concerns over strata issues, receive alerts and updates and contribute to the well-being of the strata by participating in groups and forums.

Strata Alert® has enhanced their technology platform by allowing users to easily access strata and apartment information from the City of Sydney. Residents that live within the City of Sydney area that are using Strata Alert® can also get easy access to additional information, not limited to: –
Booking venues for strata meetings at City of Sydney locations.
Additional information about apartment living
Access to “Strata Workshops” held to assist locals with strata issues and current topical strata concerns Community events via the “What’s on in Sydney” website.

The City of Sydney is constantly seeking new technology to enhance smart city living. Strata Alert® is providing owners and occupants a better way to communicate. The building sector is currently experiencing a major overhaul with the New South Wales Government appointing a new building commissioner. Major building and structural defects are causing a lot of anxiety, stress and financial burden for apartment owners.

Smart technology developed by Strata Alert® that improves the communication process can lead to better outcomes and meeting the challenging strata issues as they arise for each building and property. Strata Alert® continues to disrupt the strata sector and seek new and better solutions for smart city living, whilst working with state and local governments to meet the expectations of up to 8 million Australians that live or work in strata properties.

Strata Alert® awarded a City of Sydney grant

Awards & Media.

  • NSW Government Awards Jobs | STRATALERT
  • Winner of 200 Businesses of Tomorrow | STRATALERT
  • Business Awards | City of Sydney | STRATALERT
  • Committee for Sydney Smart City Awards | STRATALERT